Thursday, March 20, 2014

Recent Real Estate Marketing Photography

This is a selection of photos that I did for the marketing of a luxury home
in Los Altos, CA. It was built by the RJ Dailey Construction Company, which specializes in high-end homes. The quality of the home is very high in all respects and was quite enjoyable to photograph.

Client: Ken DeLeon/DeLeon Realty

Front Exterior
Front Exterior

Living Room

Family Room
Dining Room
Kitchen
Master Bedroom
Rear Exterior











Wednesday, March 19, 2014

Recent Real Estate Marketing Photography

This is the living room of a mansion in Atherton, CA that I shot recently for a real estate marketing assignment.

Client: Ken DeLeon/DeLeon Realty

Traditional Mansion
Mansion Living Room

Sunday, March 9, 2014

RIP Catherine Munson

Catherine Munson, a long-time real estate agent based in Marin County, died recently after a brief illness, at the age of 86: Catherine Munson Obituary

Catherine's career began with Eichler homes, for which she initially worked as a hostess, showing homes when the sales personel were otherwise occupied and prequalifying potential buyers. She subsequently joined the company's sales staff. After Eichler Homes went out of business, Catherine went out on her own as a real estate agent, specializing in Eichler Homes. She founded her own real estate brokerage, LVP Marin.

One of the challenges that Eichler homes had in selling its homes, was that people with traditional furnishings found it hard to envision how their furnishings might be compatible with the modern style of the homes. According to my father, Edward (Ned) Eichler, who oversaw sales at the company, Catherine was the best at helping prospective buyers to see how these seemingly incompatible styles could work.

Monday, March 3, 2014

Copyright Matters

Here is an excellent article in the magazine Florida Realtor relating to the usage of copyrighted material. While the intended audience  is real estate agents, the article really applies to anyone using images (and other intellectual property) that are not their own, whether for commercial purposes or not: No No Photos.

Sunday, March 2, 2014

Real Estate Marketing Examples

I have recently added a page on my website to provide examples of how my photos are used in the media for real estate marketing purposes, in print and on the Web. The examples include brochures, flyers, print advertisements and single-property websites (virtual tours as they are commonly known): Real Estate Marketing Media

You can find additional examples in various posts on this blog.

Saturday, March 1, 2014

Recent Twilight Photography

Actually, this is more sunset than twilight photo, of a large, historic, Monterey Colonial-style home located in Palo Alto, CA

Client: Nancy MacLeod/Homes2Buy

Palo Alto Real Estate, Silicon Valley Homes
1870 University Avenue