Sunday, July 20, 2014

Pixels, Resolution and Reproduction Quality

Here is a useful article that addresses these matters: Pixel Perplexities and Other Digital Nonsense

It is amazing how many professional photographers, graphic designers, Web designers and editors do not understand these concepts, which are so essential to proper photo reproduction and proper Web display.

Sunday, July 6, 2014

Another Satisfied Customer


"Blackburn sold on Thursday.  We did well.  I believe presentation makes such a huge difference.  I may have another listing coming out of that one from a neighbor who was so impressed with prep, staging and marketing.  It is fabulous to have such impressive photos!"

Leslie Woods
Sereno Group


The listing mentioned above sold in a little over two weeks from going on the market. The quote provides a nice illustration of the effectiveness of the marketing presentation for real estate listings. Furthermore, not only do prospective buyers respond to high quality professional staging and photography, prospective sellers do as well, another reminder that great marketing, in which photography plays an integral part, not only helps to market the listing, but to market the listing agent as well.



Thursday, July 3, 2014

Big Box Photography

Not all of my work involves photographing higher end properties. Sometimes clients need very basic types of buildings photographed, and these can often be quite challenging to make look good for marketing purposes. The warehouse in the photo below was particularly challenging because it was basically just a big box of a building located in an urban, industrial area, with rather uninteresting surroundings. Furthermore, there were a number of obstructions in front of the building, such as a fence and utility poles and wiring, which forced me to choose a closer perspective than I would have liked. This close position required the use of a very wideangle lens to encompass the entire building, which distorted the building vertically to a considerable degree. The photos below illustrate the original distorted version and the final version in which I used Photoshop to correct the distorted view. The final version also reflects a variety of other retouching, to remove distracting elements and enhance the sky.

I shot this scene from an elevated perspective on a cherry picker. The elevated perspective had the dual benefit of allowing me to shoot over an obstructing fence and lessening the vertical distortion somewhat.

The client used the photo to market the property for lease as a data center on their website and in various Web and print directories.

Before Retouching and Final Processing
After Retouching and Final Processing