Thursday, December 11, 2014

Recent Real Estate Marketing Photography

I recently had the opportunity to photograph a very nicely designed, newly constructed home in Palo Alto, CA, for Steve Niethammer/Zane MacGregor. The home has a very nice inside/outside feel to it, and seems particularly well suited to entertaining.


1935 Webster-Front Exterior
1935 Webster-Great Room

1935 Webster-Patio
1935 Webster-Patio





Saturday, November 29, 2014

Eichler Renovation/Remodel

I recently had the opportunity to photograph the renovated/remodeled building that used to house the offices of Eichler Homes in Palo Alto, CA. You can find a gallery of images of the building on my website: Featured Project

Former Eichler Homes Office

Tuesday, October 21, 2014

Recent Real Estate Marketing Photography

Some photos of mine of a nicely remodeled home in Palo Alto, CA, which appeared in a recent advertisement in Luxury Homes Magazine.

San Francisco Real Estate Photography
Real Estate Ad-2040 Tasso

Wednesday, September 3, 2014

The Importance of the Internet for Marketing Homes


A recent article on examiner.com adds further weight to the conclusion that the Internet is a major resource for homebuyers and a well prepared home and strong photos of the home will make the best use of this critical marketing venue: Sellers, here's how buyers find homes .

Note the comment about the ideal situation involving a large number of multiple offers. The more potential buyers that a listing attracts, the more likely that this ideal can be achieved. The photos of a home are one of the very first things that home buyers look at online. When homebuyers have a number of choices, they may tend to overlook listings with poor photos, or at least give them less consideration.

Saturday, August 30, 2014

Eichler Homes in New York State?

Yes. There are four of them. This was not one of my grandfather's better ideas, especially since he didn't have the designs altered to suit the very different climate. Also, although the article doesn't mention in, the process of getting homes approved and built was (and probably still is) quite a bit different in NY State, compared with California. In addition, my grandfather had built up a very efficient operation in the Bay Area, which was not available to him on the other side of the country. In addition, building only a very small number of homes did not offer the kind of economy of scale that he had in the Bay Area. Thus, the homes in New York State were not as profitable and possibly did not really make any economic sense at all. 

This article tells part of the story: Modern Spotting: The Lost Eichlers of Rockland County, NY

Monday, August 25, 2014

Recent Interior Photography

Do you think the lighting here looks natural? I hope so, since that was the goal. However, the ambient lighting in this scene was not ideal and needed some significant help. So, I used three or four lights for this photo, both to even out the lighting and to add some life to areas that looked a bit dull.




Sunday, August 3, 2014

Recent Lifestyle Photography

I recently did a lifestyle portrait for Alex Wang, a real estate agent with Sereno Group in Silicon Valley. The photo was used in a full page ad in the August 2014 edition of Gentry Magazine.

Gentry Ad

Sunday, July 20, 2014

Pixels, Resolution and Reproduction Quality

Here is a useful article that addresses these matters: Pixel Perplexities and Other Digital Nonsense

It is amazing how many professional photographers, graphic designers, Web designers and editors do not understand these concepts, which are so essential to proper photo reproduction and proper Web display.

Sunday, July 6, 2014

Another Satisfied Customer


"Blackburn sold on Thursday.  We did well.  I believe presentation makes such a huge difference.  I may have another listing coming out of that one from a neighbor who was so impressed with prep, staging and marketing.  It is fabulous to have such impressive photos!"

Leslie Woods
Sereno Group


The listing mentioned above sold in a little over two weeks from going on the market. The quote provides a nice illustration of the effectiveness of the marketing presentation for real estate listings. Furthermore, not only do prospective buyers respond to high quality professional staging and photography, prospective sellers do as well, another reminder that great marketing, in which photography plays an integral part, not only helps to market the listing, but to market the listing agent as well.



Thursday, July 3, 2014

Big Box Photography

Not all of my work involves photographing higher end properties. Sometimes clients need very basic types of buildings photographed, and these can often be quite challenging to make look good for marketing purposes. The warehouse in the photo below was particularly challenging because it was basically just a big box of a building located in an urban, industrial area, with rather uninteresting surroundings. Furthermore, there were a number of obstructions in front of the building, such as a fence and utility poles and wiring, which forced me to choose a closer perspective than I would have liked. This close position required the use of a very wideangle lens to encompass the entire building, which distorted the building vertically to a considerable degree. The photos below illustrate the original distorted version and the final version in which I used Photoshop to correct the distorted view. The final version also reflects a variety of other retouching, to remove distracting elements and enhance the sky.

I shot this scene from an elevated perspective on a cherry picker. The elevated perspective had the dual benefit of allowing me to shoot over an obstructing fence and lessening the vertical distortion somewhat.

The client used the photo to market the property for lease as a data center on their website and in various Web and print directories.

Before Retouching and Final Processing
After Retouching and Final Processing




Friday, June 13, 2014

Interview-Ellie Sojourn Magazine

Ellie Sojourn Magazine recently interviewed me for a magazine article about my photography and about Eichler Homes. The interview appears in the June 2014 edition: Interview: David Eichler

Tuesday, June 10, 2014

Palo Alto Eichler Home

I found this photo of a Palo Alto Eichler Home while rummaging through my library. I shot this a few years ago for a real estate listing.

Silicon Valley Eichler Homes
Eichler Home-Front Exterior

Thursday, June 5, 2014

Recent Real Estate Marketing Interiors

Several interior shots of a home in Atherton, CA, that I shot for Nancy Goldcamp/Coldwell Banker.


Living Room

Dining Room

Family Room

Saturday, May 31, 2014

Recent Twilight Photography

Exterior real estate marketing photography for Nancy Goldcamp, Coldwell Banker/Palo Alto.

Bay Area Homes
Residential Exterior-Rear Patio/Garden

Monday, May 26, 2014

Evaluating Photographic Lenses: The Technical Challenges

Here are a couple of interesting (very) technical articles by Roger Cicala, the owner of LensRentals.com:

There is no Perfect Lens

There is no Perfect Lens Test Either

The gist of these articles is that evaluating lenses can be difficult, because different copies of the same lens can exhibit markedly difficult performance and no one lens testing methodology can tell the whole story about lens performance.


Saturday, May 17, 2014

Recent Twilight Photography

Front exterior twilight photo of a home in Los Altos Hills, CA.

Real estate marketing photography for Ken DeLeon/DeLeon Real Estate

Bay Area Homes

Saturday, April 26, 2014

Saturday, April 19, 2014

Beach Living


A selection of photos from a recent real estate marketing assignment, of a newly built home in the exclusive Pajaro Dunes community located between Santa Cruz and Monterey.

This assignment was a bit of a challenge because the foggy season has begun along the California coast, and of course it is preferable to show off the property with sunny weather, especially a beachfront property such as this one. Often, real estate marketing does not permit waiting for ideal conditions for photography. Fortunately, there was a bit of a break in the fog around mid-day and, with a bit of scrambling, I was able to get at least some shots with some sunshine.


Client: Ken DeLeon/DeLeon Realty












Wednesday, April 9, 2014

Recent Luxury Real Estate Photography-Interiors & Exteriors

A selection of interior and exterior images from a recent luxury real estate marketing assignment, for a home located in Los Altos, CA.

Client: Ken DeLeon/DeLeon Realty

Home staging by Susan Bacchi

Rear Exterior


Kitchen


Living Room

Front Exterior

Wednesday, April 2, 2014

333 Atherton Ave., Atherton, CA-$13,988,000 and sold in 3 Days

Here is a recent ad in the Almanac newspaper (Menlo Park, Atherton and Portola Valley, CA), for which I did the photography.


333 Atherton Ave. Advertisement


This property sold within 3 days of going on the market, which is highly unusual for a property in this price range. Yes, it is 11,000 square feet on 2.5 acres, in one of the most prestigious locations in the country, but still.... The market for these kinds of properties tends to be quite small, and the marketing period tends to be in terms of months, or even years, not weeks or days.


Thursday, March 20, 2014

Recent Real Estate Marketing Photography

This is a selection of photos that I did for the marketing of a luxury home
in Los Altos, CA. It was built by the RJ Dailey Construction Company, which specializes in high-end homes. The quality of the home is very high in all respects and was quite enjoyable to photograph.

Client: Ken DeLeon/DeLeon Realty

Front Exterior
Front Exterior

Living Room

Family Room
Dining Room
Kitchen
Master Bedroom
Rear Exterior











Wednesday, March 19, 2014

Recent Real Estate Marketing Photography

This is the living room of a mansion in Atherton, CA that I shot recently for a real estate marketing assignment.

Client: Ken DeLeon/DeLeon Realty

Traditional Mansion
Mansion Living Room

Sunday, March 9, 2014

RIP Catherine Munson

Catherine Munson, a long-time real estate agent based in Marin County, died recently after a brief illness, at the age of 86: Catherine Munson Obituary

Catherine's career began with Eichler homes, for which she initially worked as a hostess, showing homes when the sales personel were otherwise occupied and prequalifying potential buyers. She subsequently joined the company's sales staff. After Eichler Homes went out of business, Catherine went out on her own as a real estate agent, specializing in Eichler Homes. She founded her own real estate brokerage, LVP Marin.

One of the challenges that Eichler homes had in selling its homes, was that people with traditional furnishings found it hard to envision how their furnishings might be compatible with the modern style of the homes. According to my father, Edward (Ned) Eichler, who oversaw sales at the company, Catherine was the best at helping prospective buyers to see how these seemingly incompatible styles could work.

Monday, March 3, 2014

Copyright Matters

Here is an excellent article in the magazine Florida Realtor relating to the usage of copyrighted material. While the intended audience  is real estate agents, the article really applies to anyone using images (and other intellectual property) that are not their own, whether for commercial purposes or not: No No Photos.

Sunday, March 2, 2014

Real Estate Marketing Examples

I have recently added a page on my website to provide examples of how my photos are used in the media for real estate marketing purposes, in print and on the Web. The examples include brochures, flyers, print advertisements and single-property websites (virtual tours as they are commonly known): Real Estate Marketing Media

You can find additional examples in various posts on this blog.

Saturday, March 1, 2014

Recent Twilight Photography

Actually, this is more sunset than twilight photo, of a large, historic, Monterey Colonial-style home located in Palo Alto, CA

Client: Nancy MacLeod/Homes2Buy

Palo Alto Real Estate, Silicon Valley Homes
1870 University Avenue


Friday, February 28, 2014

Recent Real Estate Photography-Gentry Ad

My photos featured in a double page ad in the March 2014 edition of Gentry Magazine.

Modern Homes
707 Westridge Drive-Gentry Ad

Monday, February 24, 2014

Recent Real Estate Photography-707 Westridge Drive, Portola Valley , CA

These are examples of the kind of interior photos that real estate agents tend to like: quite wide and showing a large amount of the room. This kind of view presents some significant technical challenges.  The placement of supplementary lighting tends to become much more difficult because there are fewer places to position lights without them appearing in the scene or causing reflections (at least to achieve attractive lighting). Frequently one must place lights within the scene and move them around while doing several exposures. Then the exposures are combined in Photoshop and the lights edited out.

An additional challenge is wideangle lens distortion. While all wideangle lenses distort to some degree, the type of very wide-angle lens used for this type of composition can cause a considerable amount of distortion. Real estate agents tend to be less concerned with this type of distortion than, say, an architect might. Nevertheless, a conscientious photographer will try to mitigate the effect of such distortion by careful selection of the perspective and composition. Also, objects within the scene may need to be moved further away from the camera or away from the edges of the frame.

Client: Hanna Shacham-Coldwell Banker

Home Staging: Green Couch

Living Room

Dining Room
Kitchen


Master Bedroom

Media Room