Recent Work-Multifamily Property

A photo a did for Fisher-Berzack Institutional Advisors, to illustrate their brokering the sale of Park Merced Apartments in San Francisco.

This assignment presented a number of challenges. The property, which contains 3,221 units spread over 150 acres, is the second largest apartment property west of the Mississippi. Furthermore, it comprises a mixture of high-rise and low-rise buildings. In addition, at the time of year I shot this, fog is quite common on the Northern California Coast, and good weather is essential for making a compelling exterior photo of a subject such as this.

As to the size and design of the property, the goal was to give a sense of the size of the property while still creating a strong photo that would also clearly show both the high-rise buildings containing flats and the low-rise townhome buildings. Getting up very high and far away might have been adequate for  encompassing the whole property, but might not have shown the buildings as clearly as a closer view. However, a closer view still needed to provide some sense of the scale of the property.

As to the weather, that was a matter of waiting it out.

Park Merced Apartments, San Francisco, CA