
This blog is primarily devoted to the techniques, business, art and aesthetics of photography, especially the genres of architectural, interiors and luxury real estate photography. If you arrived here looking for my photography portfolio website, you will find that at www.eichlerphoto.com. All images and writings on this blog are copyrighted material. No usage of this material may be made without my express, written permission.
Showing posts with label Residential Exteriors. Show all posts
Showing posts with label Residential Exteriors. Show all posts
Thursday, November 29, 2012
Tuesday, July 24, 2012
Thursday, May 3, 2012
Friday, March 23, 2012
Sunday, March 11, 2012
Monday, December 26, 2011
Friday, December 23, 2011
Double Page Ad in the December, 2011 Issue of Gentry Magazine
One of the photos I shot for a recent real estate listing was used in a double page ad in the December, 2011 issue of Gentry Magazine. You can see it in the DigiMag version here.
The ad design was by Marketing Designs.
The ad design was by Marketing Designs.
Friday, November 18, 2011
Saturday, October 22, 2011
Rancho del Eliseo-a Very Unique Residence in Bonny Doon
I recently had the opportunity to shoot a very unusual real estate listing: a lovely house located in the mountains near Santa Cruz, CA. The house is situated in the middle of approximately 150 acres, about half forest and half ranch land. In addition to the house, there were llamas and barns, 2 guest houses, and a small lumber mill, as well as hiking trails through the forest. I shot the property over 4.5 days. One of the challenges of this shoot was fog, which is common on the California coast from around Santa Barbara on up. While the fog tends to recede out to sea during the middle of the day, it can remain within view out over the ocean, and even over the shoreline, throughout the day. For this property, views of the shoreline and the ocean were essential, and the fog can be unpredictable, which necessitated more trips to the property than might otherwise have been necessary. I was never able to get a completely fog-free view when the light was right for a westward looking shot, but fortunately the property owner had a nice shot which met this criteria (taken from the ranch portion of the property above the house, showing open fields and grazing llamas, with the ocean in the background). Also, the fog provided some nice atmospheric views as it rolled in or receded. Here is the website for the listing: www.ranchodeleliseo.com. Wouldn't it be nice if all shoots could be like this? I wish I had more time to enjoy just being there, but I was shooting pretty constantly. My clients wanted a large number of shots to cover the breadth of the property's features, as well as to convey the ambiance of the location, which included showing the nearby beach.
The listing is a group effort of the Zane MacGregor brokerage in Palo Alto, CA.
Monday, October 17, 2011
Menlo Park Twilight
250 Gloria Circle, Menlo Park, CA. Listed by Ken DeLeon, Keller Williams-Palo Alto.
This image was used as the lead photo in the ads.
More and more real estate agents are discovering what architects and lighting designers have known for a long time: twilight images can really make a building stand out, even with low budget printing. And agents are requesting these kinds of shots more frequently, and not only for their higher-end listings, but for solidly mainstream ones as well.
Technical note: the lighting inside the garage was primarily fluorescent, which looks green to the camera when using a daylight color balance setting; therefore, I selectively balance the color in the garage windows to match the tungsten lighting inside the rest of the house.
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