Recent Real Estate Marketing Photography

I recently had the opportunity to photograph a very nicely designed, newly constructed home in Palo Alto, CA, for Steve Niethammer/Zane MacGregor. The home has a very nice inside/outside feel to it, and seems particularly well suited to entertaining.

1935 Webster-Front Exterior

1935 Webster-Great Room

1935 Webster-Patio

1935 Webster-Patio

Eichler Renovation/Remodel

I recently had the opportunity to photograph the renovated/remodeled building that used to house the offices of Eichler Homes in Palo Alto, CA. You can find a gallery of images of the building on my website: Featured Project

Former Eichler Homes Office

Recent Real Estate Marketing Photography

Some photos of mine of a nicely remodeled home in Palo Alto, CA, which appeared in a recent advertisement in Luxury Homes Magazine.

Real Estate Ad-2040 Tasso

The Importance of the Internet for Marketing Homes

A recent article on examiner.com adds further weight to the conclusion that the Internet is a major resource for homebuyers and a well prepared home and strong photos of the home will make the best use of this critical marketing venue: Sellers, here's how buyers find homes .

Note the comment about the ideal situation involving a large number of multiple offers. The more potential buyers that a listing attracts, the more likely that this ideal can be achieved. The photos of a home are one of the very first things that home buyers look at online. When homebuyers have a number of choices, they may tend to overlook listings with poor photos, or at least give them less consideration.

Eichler Homes in New York State?

Yes. There are four of them. This was not one of my grandfather's better ideas, especially since he didn't have the designs altered to suit the very different climate. Also, although the article doesn't mention in, the process of getting homes approved and built was (and probably still is) quite a bit different in NY State, compared with California. In addition, my grandfather had built up a very efficient operation in the Bay Area, which was not available to him on the other side of the country. In addition, building only a very small number of homes did not offer the kind of economy of scale that he had in the Bay Area. Thus, the homes in New York State were not as profitable and possibly did not really make any economic sense at all. 

This article tells part of the story: Modern Spotting: The Lost Eichlers of Rockland County, NY

Recent Interior Photography

Do you think the lighting here looks natural? I hope so, since that was the goal. However, the ambient lighting in this scene was not ideal and needed some significant help. So, I used three or four lights for this photo, both to even out the lighting and to add some life to areas that looked a bit dull.

Recent Lifestyle Photography

I recently did a lifestyle portrait for Alex Wang, a real estate agent with Sereno Group in Silicon Valley. The photo was used in a full page ad in the August 2014 edition of Gentry Magazine.

Gentry Ad