The popularity of the Apple iPhone and iPad continues to grow, and the iPad has really upped the game for mobile devices. Its relatively large screen makes it comfortable for reading, and it is an impressive medium for viewing images. However, these Apple mobile devices are not compatible with Adobe's Flash technology, which is what many single-property websites (aka virtual tours) are based on for their slideshows and special effects.
While some have criticized Apple for not including Flash compatibility for its mobile devices, the fact is that Apple is highly unlikely to change its mind about this, and it is highly unlikely that this will have an adverse effect on Apple's sales of the iPhone and iPad.
Apple's market share for mobile devices continues to grow, and I would be willing to bet that its market share for these devices is especially high in the Bay Area. More and more people are using their mobile devices for web browsing, and I believe that this is a marketing avenue that those involved in real estate marketing should not ignore.
While my main photography website is based on Flash technology, it also offers an alternative (html mirror) site that is viewable on an iPhone or iPad. Also, I now offer non-Flash (html) single-property websites to my real estate clients, which have the additional benefit of looking very much like they do on a normal computer monitor.
The iPad in particular is a great presentation tool. Realtors, imagine using it in a listing presentation to show prospective clients how you would present their home on the Web.
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